Sci-Fi channel changes to ‘SyFy’

In an odd change, Sci-Fi will soon be known as the SyFy channel.

“SyFy” sounds exactly like “Sci Fi” when you say it, but, as Richard noted in the Trade Roundup, NBC Universal will own it now. For years, NBC executives had longed to trademark the channel’s own name, but legal kept telling them you can’t trademark a genre of entertainment for lonely obsessives. So they spent years, and paid a branding company gobs of money, to come up with SyFy.

Corporate blindness leads to silly name changing. They might own the new ‘SyFy’ brand, but it sucks ass and isn’t worth owning. Their new slogan, “Imagine Greater”, is just awkward and useless as well. No worries, by the time they switch over in July, Battlestar Galactica will be long over and there won’t be any need to tune into the SyFy channel.

Via Gerry Canavan.