Yoyonation on the Wall Street Journal

My friends at Yoyonation made it onto a WSJ feature about yo-yos.

Pat Cuartero, 28, of New York, left a six-figure gig as a technology programmer at Merrill Lynch in 2006 to pursue yo-yoing full time. Before he got out of Wall Street, Mr. Cuartero regularly toted his favorite yo-yos in his suit pockets and in briefcases. He regularly spun two-handed while on conference calls.

Now, he runs a company called YoYoNation that sells yo-yos, organizes competitions and plays host to online discussion forums. Mr. Cuartero, who specializes in two-handed play, boasts palms white with calluses and middle fingers with permanent string indentations. He says that though his wrists ache sometimes, “I’ve never been happier.”

They’ve also got some video coverage of Pat and the Yoyonation crew.



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5 Comments

  1. @lmark
    Posted July 21, 2009 at 2:12 pm | Permalink

    i’m in there for a few seconds :D

    • Posted July 21, 2009 at 2:16 pm | Permalink

      How do I get a fancy yoyonation email address??

  2. @lmark
    Posted July 21, 2009 at 3:14 pm | Permalink

    You become a fancy yoyonation intern :3

    I didn’t know you yoyo either. Got any videos?

  3. Posted July 21, 2009 at 3:16 pm | Permalink

    No videos, but I’ll be in NYC at the end of August. I’ll be sure to bring my paltry yo-yo collection.

  4. @lmark
    Posted July 24, 2009 at 8:32 am | Permalink

    If you own any Anti-Yo then I think your collection would be better than mine. I intern up to the 26?th, so maybe I’ll run into you.