Taken in December of 2007, on my way to Take5, one of the best denim stores ever.
PepsiCo already altered the face of their Pepsi product, but has also gone on to completely redesign their Tropicana cartons. Well, after a lot of complaints, they’ve decided to axe the rebranding.
Some of those commenting described the new packaging as “ugly” or “stupid,” and resembling “a generic bargain brand” or a “store brand.”
Mostly I remember how I didn’t realize how expensive orange juice was until I lived in on my own in New York for a bit. It became an issue of trips to the supermarket, finding the two-for-one deals, then looking at the packaging to see if it looks at all remotely like something that would taste good. The new packaging makes it infinitely harder to decide between a brand name and no-name generic orange juice.
Via Brand New.
Polaroid SX-70 ad from the 1970′s