Tag Archives: gourmetmagazine

Restaurant hospitality

Bruce Feiler details his experience as the maître d’ at Union Square Cafe in a 2002 article for Gourmet Magazine.

The restaurant has a number of procedures designed to bring small pleasures. Those going to the theater get a card under their salt shaker to ensure speedier service. If it’s raining, they’ll give guests a free umbrella to take home. If guests are having difficulty deciding between two desserts, the server will often deliver their choice-and the other at no charge. “You are working for a company that is looking long-term at those kinds of decisions,” Meyer tells recruits. “Not ‘Oh my God, we gave away eight desserts.’” This system is even more striking when things go wrong. When a child dropped a Sprite in the bar, the entire family got new drinks. Meyer calls this “writing a great last chapter.”

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The slick $20 tip

Gourmet Magazine had an article, from 2000, exploring how far a $20 could get you with high-end restaurants sans a reservation.

There were 50 people lingering in the foyer of Sparks Steak House, a bastion of male power, when I entered at 8:15 with a male friend. We were told it would be 9:45 before we could be seated. I asked to be put on the list.

Given the size of the crowd and the length of the wait, I decided to reach for my right pocket. I waited until the man behind the podium was alone (Rule No. 6) and rested my left hand lightly on his back. Suddenly, I was Fred Astaire and he was Ginger Rogers. He knew exactly what to do. He pivoted toward me and turned his right hand from face down to face up, giving me a target. I slipped the bill into his hand and said again, “This is a really important night for me.”

He disappeared briefly, then 45 seconds later, he reappeared at my elbow. “Right this way,” he announced, and led us to a table. I had jumped a 50-person line and saved myself an hour-and-a-half wait. Forget Frank Sinatra. I was now James Bond.

I think I’ve slipped a $20 to a maître d’ in the past and it has worked. In today’s climate, however, I’m not sure how well this would work; it may even work better since more folks are skimping while dining out.

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