Tag Archives: highfructosecornsyrup

Another company updates their product and logo. Unlike Pepsi’s refresh, Snapple has been losing the war against growing health concerns with staple ingredients for such drink makers, mainly high-fructose corn syrup. Brand New discusses the new Snapple logo in light of what seems to be a growing trend due to downward sales for many companies:

As I mentioned earlier, these bottles and the logo are slick — this is half compliment and half condemnation. Everything is very well considered and composed, from the textures in the background, to the fruit imagery, to the typography, but in everything that they have gained in execution they have lost in attitude. And, as I see it, these new bottles are perhaps a bigger reflection of an overall slump in the delivery of the Snapple we have grown accustomed to.

I did not know this, but apparently Snapple was the official drink of New York as a $166 million five-year contract, though it was recently scaled back due to lack of revenues. Despite this, I don’t really think a complete makeover is necessary to sell me on the idea of a healthier or holistic Snapple drink. The NY Times lists the differences in ingredients used for the “best stuff on earth”.

The old ingredient list for Lemon Snapple Iced Tea: “water, high fructose corn syrup, citric acid, tea, natural flavors.” Calories: 200. The new ingredient list: “filtered water, sugar, citric acid, tea, natural flavors.” Calories: 160.

I will certainly miss the old logo and designs, considering how the new packaging will make it indistinguishable from other “health” tea drinks. I remember when high-fructose corn syrup wasn’t a big deal, and as a kid I would think Kiwi Strawberry Snapple was a healthy alternative to soda. Oh well.

Via NY Times.