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Pepsi raw

Sidney — Thu, 05 Mar 2009 17:33:48 +0000

It’s coming. A funny look at 2007′s offerings from soda companies, and maybe some insight on their ever-changing product line.

Tropicana cancels rebranding

Sidney — Mon, 23 Feb 2009 21:16:55 +0000

PepsiCo already altered the face of their Pepsi product, but has also gone on to completely redesign their Tropicana cartons. Well, after a lot of complaints, they’ve decided to axe the rebranding.

Some of those commenting described the new packaging as “ugly” or “stupid,” and resembling “a generic bargain brand” or a “store brand.”

Mostly I remember how I didn’t realize how expensive orange juice was until I lived in on my own in New York for a bit. It became an issue of trips to the supermarket, finding the two-for-one deals, then looking at the packaging to see if it looks at all remotely like something that would taste good. The new packaging makes it infinitely harder to decide between a brand name and no-name generic orange juice.

Via Brand New.

Pepsi’s horrible logo redesign

Sidney — Tue, 10 Feb 2009 07:01:55 +0000

At my weekly Lost viewing party last Wednesday, the abhorrent advert for Pepsi came on to display its recently rebranded logo of Pepsi Max. My friend, Niki, was quick to associate it with the Obama logo, and rightfully so. There is something intrinsically 50/50 about a shift in the logo of a major company. In their case, a leaked presentation of the redesign (6.1MB, pdf) was released online. You have to read it to fully grasp the insanity of this proposal. It reads more like an intro to Scientology rather than a carbonated refreshment.

BREATHTAKING is a strategy based on the evolution of 5000+ years of shared ideas in design philosophy creating an authentic Constitution of Design.

It goes on to discuss the golden ratio of famous creations and the parallelism of the Pepsi ratio to that of paintings and Renaissance architecture. It’s also supposed to reflect, depending on the orientation of the stripes, a smiley face with different emotions. I really don’t buy it, and it doesn’t really sell me on drinking any Pepsi. It does kind of look like a fat person overdosing on soda, though.

Image via blow at life.