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“Fuck selvedge — that’s hand-dyed indigo from a left-handed weave.”

HBO’s How To Make It In America is the new Entourage repackaged with pseudo-LES scenesters; a lingering scent of yesteryear’s BAPE clothing cameos, skater kids, and limited edition sneakers; and the discovery of — yes, you guessed it — Japanese selvedge denim. The pilot is mildly entertaining save for the formulaic gang of characters. (Of course, the main protagonist is the wimpy white guy who misses his ex.)

It’s the title, however, that bothers me. It almost seems cruel to send the streetwear crowd of millennial kids foaming at the mouth with this new television series. And if we were ever speculating about when Japanese selvedge denim got up and jumped the shark, this might be it. I’m going to spoil this show for you: This is the new shit. It’s from a mythical place called “Japan.” They used to make rare sneakers, but now suddenly it’s this blue stuff that’s really special. $3000 for a roll. Let’s hustle and be the new denim empire of the Lower East Side. Damien Hirst! Or something like that.

Via @eugenekimkan.

Edit: Embedding has been disabled, but you can see where I got the quote from here (full-length YouTube video link).

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